For every woman holding it together with caffeine and dry shampoo.

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We're here for the women running a whole empire disguised as a household, a job and a life.

Caffeinate to Motivate (C2M) mix real-talk content, classy-as-hell coffee merch and a supportive, zero-performance community to help them drop the façade, laugh at the chaos, and finally exhale.

It’s self-care for women who don’t have time for self-care — but definitely have time for caffeine.

We're a very small Brisbane-based start-up but, just like you, we have our priorities right: Caffeine first, life later!

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